The Ferrania brand has a long and illustrious history. Starting life as an explosives factory in the late 19th Century, the Italian plant was turned to producing cinema film in the 1920s. Riding the wave of analogue photography they quickly added consumer formats to their range but kept cinema as their core business.

The commercial success of films shot on Ferrania (including P30!) like the Oscar-winning movie ‘Two Women’ kept momentum throughout the later part of the 20th Century – with many Italian and European film-makers choosing to shoot with the Italian stock. The company also produced many films and film-chemicals for other brands.

The turn of the century brought the rise of digital and the inevitable pressure on financial security. The plant continued to operate in a reduced capacity until finally closing in 2010….until Nicola Baldini came to visit in 2012 and decided to restart the operation! A 2014 successful Kickstarter followed, along with many years of gathering the team and resources to deliver their goal of ‘fundamentally changing the way you buy, use and process film in the 21st Century’.

P30 is now in continuous production, proudly Made In Italy, and is HERE TO STAY!

Read more about Ferrania in our launch blog here